one of many luxury marketing execs figuring out how to deftly communicate a creative transition, maximizing both customer recruitment and retention while underscoring how a new designer era both advances the brand without erasing its history. For many, much rides on the success of brands new eras. A strong creative vision and compelling product alone is enough. It's the responsibility of the marketer to cut through the noise, sell the story, convince the customer especially as trust in luxury erodes and win back dollars that are increasingly being spent in other places, like wellness and travel.

Maybe just tired of the same old, Instead of standard issue runway shows, both hosted screenings. Abe presented her collections on mannequins, hosting a karaoke night later that day. In 2025, men Hermes Birkin Handbag took to the streets with their paperbacks in h to mark the dawn of the so called performative male. While some of us mocked him, his bookish style is set to influence menswear more broadly this season.

I love what I do, and looking forward to seeing where the industry goes in the next five years. Customers may be more exhausted by collaborations right now, but there is still a desire for them, especially those that feel meaningful and authentic. Hailey proves velvet can be worn long after the holiday season.

Trusted creators continue to function as modern word of mouth, which makes authenticity and credibility even more important, she This also ties into our increased focus on IRL connections, where those relationships can extend beyond the screen. With that being, we could never forgo those aforementioned closet classics all together, especially since the start of a new year is often synonymous with change, whether it's to improve personal routines, set and manifest goals, or even make a vibe shift.

In some parts of the world, secondhand fashion is booming. Peer to peer marketplace is now the largest retailer in France by sales volume, according to the French Fashion. Meanwhile, things are getting busy in the city the fashion world is currently gearing up for New York Fashion Week. Yesterday evening, unofficially kicked off the calendar with a star-studded runway show at the Avenue; will continue with the off-schedule festivities with a runway show later today.

Classic pieces, like trousers and white shirting, take on a more fluid feel with long, loose cuts. Stay in the neutrals family by topping this grey wool pair off with a simple white button down and lightweight black Hermes jacket. Cuffing the bottoms whether intentionally purchased this way, or done so at your tailor helps prevent them from dragging.

For the second edition of Fashion Futures, global luxury leaders, regional es and cultural innovators will once again join forces to explore how fashion brands can future proof themselves at a time of global uncertainty. As Dubai continues to emerge as a fashion capital in a region of sustained growth and long term opportunity, this event will examine the relationship between legacy and innovation.